Display network can help reach your target market audience in websites that are more visited by them. It lets you choose more efficiently where you can show your message to your optimal audience. You have the options to view your Ads to new customer or your existing customers by remarking to them the products that maybe similar to what they have previously bought form you.
Display network is exactly what it sounds like you can add images, videos, voice record, as well as texts. Images always tend to attract more interest by people in general. So, having the option to use that to market your products will peak interest in our targeted customers when they actually see the products that they like on the website they frequently visit. On Google Ads you have the options to choose from different types of Ads to view on different websites. Responsive Display ads is automated you can add your text, image or logo and Google can optimize your ads for better performance. Uploaded image ad and Engagement ad allow you to have more control over it. last but not the least Gmail ads it allows you to view your ads on the top tab of a person’s inbox. These are all good options to help better market your products.
Display network help you capture the attention of your customers much earlier in their buying cycle when in search network it takes a little longer. When you put ads in front of people well before they even thought of buying your products. You can make that even more specified by choosing who actually see your ads. You can target by certain audience or demographics. This allows you to narrow down on place where people are looking for your product, but keep in mind not to narrow it down too much where you rick losing half of your target market. You can target by moments where you can add keywords or topics to show your ads on context of certain kinds of websites (to learn more on keywords LINK). When choosing your targeted audience, you can also manage your bidding (to learn more LINK). Having automated ad mange such as Responsive Display ads it can also manage your bidding for you to bring in best results. If you were to manage the bidding yourself, you could adjust the bid for the target market that brings in the most value for you by increasing or decreasing whichever seemed fitted for your product. In general, display network can make your marketing much faster and more enjoyable for your customers where they do not feel your ad is a spam. It is informative while marketing for your products on website your customers like to visit often.